See This Guy? What He Did Will Leave Your Jaw On The Floor. The Last Few Pictures Are Insane.

He didn’t want to give the bees any reason to be excited.

What you’re about to see is equal parts horrifying and awesome. This man’s honey has to be incredible.

She Ping is a beekeeper that is dedicated to his business of raising bees and selling honey. He is so dedicated, in fact, that he was willing to cover himself in thousands of bees to generate some buzz.

To generate interest in his honey, She Ping decided to bee beard.

Bee bearding is actually a fairly common practice around the world.

It’s especially popular in the city of Chongqing in southwestern China, where She Ping is from.

It starts by placing the queen bee in a small cage on the person’s body…

Then, the rest of the bee colony will swarm, covering the person.

She Ping only had a plastic bag protecting his head.

The thousands of bees that covered him weighed about 100lbs.

“To be honest, I felt very nervous, but I do it to promote my honey.”

Before interacting with the bees, She showered down, removing the scents from his body.

WOAH.

Afterwards? Not a scratch on him.