This poster shows exactly how tricky Hollywood is

A typical hollywood movie, a typical hollywood poster. One of the principle characters of the film showcasing their cool costume with a cool smoky background.

Except that isn’t really the the actress. She isn’t really in costume, and that isn’t really the set.

In fact it is the work of an extremely well done 3D model created by artist Per Haagensen.

As a matter of fact no part of these promotional photos included actress Anne Hathaway. Only a model made of her likeness using Zbrush and Lightwave and the backgrounds created in photoshop.

Think about this the next time you see some behind the scenes photos from Entertainment Weekly.