George “Fiji” Veikoso, the celebrated Fijian-Hawaiian reggae legend known as FIJI, has died at the age of 55. He passed away peacefully at his home, surrounded by family, according to statements from Polynesian Music and Hawaii news outlets.

A Voice That Defined Island Reggae

Born in Buretu, Fiji in 1970 and relocating to Hawaii in 1987, Fiji carved a unique musical path blending reggae, R&B, jazz, and traditional Polynesian rhythms. He gained fame with his hit album Born & Raised, and co-wrote the iconic theme song “Let Me Be The One” for Baywatch: Hawaii.

Acclaim & Awards Across the Pacific

His accolades include Na Hoku Hanohano Awards for Male Vocalist and Favorite Entertainer in 1998, a Grammy nomination for the “Island Warriors” compilation, Best Pacific International Artist Award (2014), and a Lifetime Achievement Award at the Pacific Music Awards in 2021.

Impact & Legacy

Fellow artists, including Kimie Miner and Kelly Delima, have mourned his passing, calling him a mentor and inspiration. Polynesian Music described him as “a light in the dark” and “a movement” that transcended generations.

Fiji’s music was not just listened to—it was lived. His 2024 Homecoming Fiji concert drew thousands and injected over FJD $1 million into the local economy—a testament to his power both as musician and cultural ambassador.

Frequently Asked Questions

• How did Fiji die?
  No official cause has been released, but reports confirm he died at home on July 23, 2025, surrounded by his family.
• How old was he?
  He was 55 years old.
• What was his biggest hit?
  He is best known for co-writing and performing the Baywatch Hawaii theme “Let Me Be The One” and songs like “Lia” and “Sweet Darlin’.”
• What awards did he win?
  He received numerous Pacific music honors including a Grammy nomination, Na Hoku Hanohano Awards, and a lifetime achievement award in 2021.
• How is he remembered?
  Fans and artists across the Pacific mourn his passing, calling him the GOAT of island reggae and a unifying cultural force.

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