Monday , 1 September 2014

Enter The Strange World Of Vintage Lingerie Ads

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Women playing giant chess in bras, tulip women, a woman dragged by her hair by a caveman — 20 ads from the pre-Mad Men 1940s-1950s.

1. Warners

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1950s.
Obvious cringeworthy sexism aside, shouldn’t the caveman be barefooted? What is he, a Roman caveman?

2. Warners

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1950s.
A plate of donuts and my records and my girdle.
That’s all I need.

3. Warners

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1950s.
That appears to be a copy of the Bible they are holding.

4. Warners

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Headline: Turn A Bold Shoulder To Summer.
Very conceptual for the 1950s.

5. Warners

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1949.
Workout wear has come a long way.

6. Formfit

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The 1940s Formfit Life Bras campaign featured mutantly-proportioned minxes, and not-at-all dirty (BOO!) limericks.

7. Formfit

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1940s.

8.

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1940s.

9.

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1940s.
Little Boy Blue is missing the chance for a real life dream.

10.

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1940s.

11.

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Peter was a douchebag.

12. PermaLift girdles

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1950s.
A Venus statue with a partially-eaten apple sitting on its head.
I have no idea.

13. Jantzen

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1950.
Much like their famous swimwear ads, Jantzen’s girdle ads were considered quite racy for the time period.

14. Jantzen

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During World War II.
Rear Guard, yuckity yuck.

15. Jantzen.

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1949.
The mutant Tulip Women ate their husbands.

16. Jantzen

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1950.

17. Jantzen

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1950s.

18. Maidenform

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1950s.
The classic “I dreamed I was…” Maidenform campaign ran for more than a decade into the 1960s. This is the most bizarre ad from the series.

19. Maidenform

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1950s.
My, what a big King.

20. Maidenform

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1950s.
Whoa, hello handcuffs.