Women playing giant chess in bras, tulip women, a woman dragged by her hair by a caveman — 20 ads from the pre-Mad Men 1940s-1950s.
Obvious cringeworthy sexism aside, shouldn’t the caveman be barefooted? What is he, a Roman caveman?
A plate of donuts and my records and my girdle.
That’s all I need.
That appears to be a copy of the Bible they are holding.
Headline: Turn A Bold Shoulder To Summer.
Very conceptual for the 1950s.
Workout wear has come a long way.
The 1940s Formfit Life Bras campaign featured mutantly-proportioned minxes, and not-at-all dirty (BOO!) limericks.
Little Boy Blue is missing the chance for a real life dream.
Peter was a douchebag.
12. PermaLift girdles
A Venus statue with a partially-eaten apple sitting on its head.
I have no idea.
Much like their famous swimwear ads, Jantzen’s girdle ads were considered quite racy for the time period.
During World War II.
Rear Guard, yuckity yuck.
The mutant Tulip Women ate their husbands.
The classic “I dreamed I was…” Maidenform campaign ran for more than a decade into the 1960s. This is the most bizarre ad from the series.
My, what a big King.
Whoa, hello handcuffs.