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AI technology has started to transform our lives in extraordinary ways. A study from one of the Big Four accounting firms estimates that AI will increase the value of the global economy by $10.7 trillion in the next few years.
One of the biggest ways that AI is being used is to create new content. Unfortunately, this is leading to a rise in misinformation, which can lead to all kinds of problems in the near future.
People that want to avoid being influenced by AI-driven astroturfing and propaganda campaigns will need to be able to tell if content they read is written by AI. This is one of the reasons that AI detection technology is so important. Fortunately, ChatGPT can be detected, which helps you avoid being duped by misinformation.
The Rise of AI Technology Fuels Misinformation
A growing number of businesses are leveraging AI to streamline their content creation and marketing efforts. One survey found that 80% of marketing professionals believe that AI is a net positive to their profession. They believe that it is most helpful for content creation, with 56% believing generative AI outperforms human content and 63% believing that most content will be made with AI this year.
An astounding amount of content is already made with AI. Some experts believe that 90% of it will be made with AI by 2026.
While AI helps create content more efficiently, it has led to some serious concerns. Some of the ways that AI is leading to misinformation campaigns are shown below.
Political Propaganda
We saw some of these concerns during the election. A major publicly funded broadcasting network talked about the growing number of deepfakes that were created to stir people up. Another news network from Oregon published a story showing deepfake images that were used to stir distrust about the Biden Administration’s handling of Hurricane Helene
AI has made it easier than ever for bad actors to gaslight and radicalize people. The problem is only going to get worse, as society becomes more polarized.
Online Scammers
Misinformation isn’t just used for malicious political activism. Scammers are also using AI to dupe people into parting with their money. In October, a major tech news site talked about how AI is making phishing attacks more dangerous. Hackers can create phishing emails a lot more efficiently with AI and their emails are often more effective.
Unscrupulous Marketers
Some marketers are often using AI to create misleading content. This is especially common among black hat SEO and affiliate marketers trying to get people to purchase shady products and services. They can use AI to create heavily biased content and even create bogus reviews.
Unintentional Misinformation
Not all misinformation from AI-generated content was made in bad faith. Some well-intentioned content creators unknowingly publish misinformation with AI, because they neglected to fact-check it first.
AI Detection Technology is Vital for Fighting Misinformation
Misinformation campaigns are becoming more prevalent than ever, as criminals, unscrupulous marketers and political propagandists. The good news is that there are a lot of AI detection tools that make it easier to spot this content.
Here are some tips to identify misinformation campaigns spurred with AI.
Read Reviews to Find Reliable AI Detectors that Work Designed for Written Content
AI misinformation campaigns rely at least as much on written text as visual media. This content is written to deceive people into believing ideas that are misleading at best.
AI text detectors are the best way to identify this content. There are a lot of AI detection tools, so you are going to want to find the best one. You will want to read reviews from reputable websites to choose the ones with the best reputations.
Test Different AI Detectors to Find the Most Reliable
Online reviews can be a good starting point when you are trying to find an AI detector. However, they are not entirely reliable. Some reviews are written by bloggers that are paid to promote a certain tool. They may also be based on older tests before the developers made major improvements to their tools.
You are going to want to conduct your own experiments to find the one that works best for you. You may want to start by testing 20 pieces of content that you know were made with AI and a similar amount that was made by humans. You will want to see which tools have the highest percentage of false positives and false negatives.
Know How to Read the Results Correctly
Most AI detection tools are pretty straightforward. However, it is still possible to misinterpret the results. Many will tell you what percentage of the content is AI-generated. You may want to consider that a small percentage of content being reported as AI-generated isn’t necessarily a big deal, since even the best tools may have some small false positives. However, if the AI detection tool reports that a very high percentage of the content is made with AI (i.e. at least 80%), then that is probably a sign that AI was used to create it.
Use AI Image Detection Tools to Spot Deepfakes
You will also want to be aware of the possibility that images and videos were generated with AI. Deepfakes are often used to create a false narrative these days, especially when it comes to spreading political misinformation.
Fortunately, there are a lot of AI detection tools that can help you spot deepfake videos and images. They can identify changes in visual content, such as pixel alterations, face swaps and other factors that can dupe people.
Consider the Intent Behind AI-Generated Content
Of course, not all content made with AI is intended for malicious purposes. Some legitimate content creators may use AI to streamline the content creation process. You will want to consider why they used AI to create content before dismissing at as misinformation.
However, it is important to check your own biases when making this assessment. You may be hesitant to write it off as misinformation simply because you want to agree with the message. Instead, you should look to see how objective the content is.